Fast food is one of the high-growth modern retail business in Africa. With chicken representing the continent’s primary source of protein, this industry has to keep pace with the growing demand from the fast food chain.
With the emergence of a sizeable middle class in Africa, estimated around 313 million, the African families now have a comfortable disposable that can permit them to eat out on regular basis. Quick service restaurants have become a family outing for a Saturday or Sunday night meal. With African population growing and incomes rising fast, restaurant businesses are thriving like never before across the continent. Much of Africa remains a virgin landscape for food business. As the African consumers have an inclination for fast food rather than full service dinner, the franchise owners of fast food chains, such as Nando, KFC, Steers and Wimpy, are multiplying their outlets in the main African cities. Despite growing competition from international rivals, local fast food groups are also starting to make breakthrough by targeting the lower-income group through lower price menu items.