Turkey’s soft power capacity comes from its history, culture and geography. Rather than seeing
them as obstacles or burdens, the Turks are now turning them into strategic assets in both domestic
and foreign policy. There have been profound changes in Turkish Foreign Policy when compared to
what it was in post 1923 and what it is in the 2000s. Turkey’s strategic assets are derived from
combination of two elements: history and geography. Moreover, the country has a certain cultural
value that spans centuries and it may become a soft power in international relations. The new
Turkish public diplomacy is building on Turkey’s expanding soft power in the Balkans, the Middle
East and the Caucasus.